Discuss: Whatever happened to…?

by The Better Half on April 13, 2009

(Guest post by The Boyfriend)

Julie and I regularly discuss and debate the major issues of the day…issues of earth-shattering importance…those that potentially affect the mental, physical, and emotional well-being of every human on the planet.

Our most recent topic: Whatever happened to the really cool toys that we used to find in boxes of Cracker Jack and breakfast cereal?

When I was a kid, I loved Cracker Jack. It was probably my favorite junk food. And as was the case for most kids, my favorite part of the Cracker Jack experience was the toy surprise inside. My sister and I would dig into freshly-opened boxes, and it was understood that the next spoken words would be, “Whadja get?”

Whenever my parents would give in to my incessant whining and consent to buy sugary “kid” cereal with a free whatchamacallit or thingamabob inside (“Be sure to collect all seven, Kids!”), within five minutes of its entering the house, I would be ripping into the box to exhume the toy.

(Aside #1: Why the hell did they always put the surprise at the bottom of the box? I must have spilled a ton of cereal while attempting to excavate toys. This always prompted my mom to swear that she would never buy cereal with toys inside again, a vow she was never able to keep.)

By the age of eleven, I had amassed a nightstand drawer full of rings, whistles, fold-up magnifying glasses, glow-in-the-dark figurines, joke books, and no end of other treasures that I had pulled from boxes of Cracker Jack and “kid” cereal.

But have you noticed that toys of that sort are a real rarity nowadays?

As an adult, I still indulge in a box of Cracker Jack from time to time. Toward the end of this past baseball season, I purchased a horribly overpriced bag of the treat while at a Reds game. The surprise? A peel-off sticker of some sort. And then I realized that I couldn’t recall the last time I pulled a surprise out of a box or bag that wasn’t a sticker. On their website, they currently boast about a series of stickers sporting the logos of Major League Baseball teams. A sticker, dear folks at Cracker Jack, is not a toy. And yes, I do know that the label now reads “Surprise Inside” instead of “Toy Surprise Inside”. That’s no excuse.

(Aside #2: There’s something that’s just wrong about the phrase “bag of Cracker Jack”. Cracker Jack should come in a by-God box. But I digress.)

A couple of Sunday nights ago, Julie and I were at the Hyde Park Kroger and did an informal, totally unscientific survey. We walked the entire cereal aisle, looking for boxes that had contained toys inside. We found one, a box of Apple Jacks. Most of the “kid” cereals had either games (mazes, word-find puzzles, etc.) on the back of the box, or they featured some sort of mail-in offer (often for DVDs).

Our conversation actually began while we were in Paris and Munich during the holidays. We were in Munich’s version of a Macy’s when Julie squealed, “Ooooh! Kinder Eggs!” I knew not Kinder Eggs from Shinola. Julie explained that they are delicious hollow chocolate eggs that contain toy surprises. They are sold widely throughout Europe and Canada. Julie has a friend who used to send them to her from Scotland.

DSCN2049

DSCN2052

We bought four of the eggs. During a long layover at Dulles Airport, we opened one. The toy inside was a snap-together race car, complete with decals. This was so cool! I hadn’t seen a toy of this sort in probably twenty-five years.

DSCN2053

DSCN2054

DSCN2058

Back at home, we opened the other three eggs. One contained a spring-loaded bug-type critter that bounces very high when dropped onto the floor or tabletop. The others eggs contained toys that we couldn’t figure out. According to the illustrated directions, the user is supposed to blow on them, causing them to move somehow. Take a look at the directions, and see if you can help us out.

DSCN2064

DSCN2065

DSCN2067

So…whatever happened to the really cool toys we used to find in boxes of Cracker Jack and breakfast cereal? What are your memories of toys pulled from food boxes?

We look forward to your comments.

  • http://getinmahbelly.blogspot.com liz

    oh my god i love kinder eggs! i heard the reason they don’t sell them here is because american kids are stupid and would eat the small parts and die.

  • http://arecycledbin.blogspot.com Jenny Kay

    My reaction is the same as Liz’s: OMG KINDER EGGS!!!!!!!!!!! I was in Europe this past summer (Germany, all the Scandanavian countries, etc) and got totally hooked on those little guys. Not only are the toys really crazy and fun, but that chocolate is pretty stinkin’ delicious.

    Too bad American kids are so dumb…

  • http://www.wine-girl.net Michelle

    I love Kinder Eggs. I first got one in London – it was an adorable little vintage car. Then I picked up many while we were in Aruba. Best toys ever! There’s even a squirrel who loves Kinder Eggs: http://www.spiegel.de/international/zeitgeist/0,1518,497772,00.html

    As for cereal, we recently bought a box of Rice Krispies because I *had* to have the toy (a stuffed Disney character). Sadly, I got Dory from Nemo (not my first choice) and it was more like a cat toy than a kid (or adult) toy. :-( The worst part? I opened the box and the toy was on top. I didn’t even have to dig for it. I remember having to dig for those toys when I was a kid!

  • http://www.foodiewannabes.blogspot.com k

    i *heart* kinder eggs. i was told they couldn’t be sold in the u.s. because the fda has these crazy rules about toys being encased in chocolate or something. whatever.
    cracker jack prizes suck. who wants a tattoo so small it looks like a birthmark? not i.

  • g

    maybe i’m an downer, but i’m kinda glad they quit putting useless plastic crap in the cereal. the stuff just ends up in a landfill eventually.

  • MarkoCincy

    The disappearance of cool toys can be summed up in two words……..choking hazard. But couldn’t one choke just as easily eating the food product?

  • beverly

    We found Kinder Eggs at the IGA on Ludlow over the summer. Not sure if they still have them, but they were displayed by the front registers, on top of the soft drink coolers. It was a great surprise to find, since I thought the same legal issues kept them from being sold here. They do have cool toys inside.

    • http://winemedinemecincinnati.com julie

      Really?! Oooh. I’ll have to check that out! I don’t know if my Kinderegg jones can wait until December.

  • http:/whatscookingcincinnati.blogspot.com Christina Baita

    American kids are not necessarily dumb, just not parented or taught as well. It is a shame that this country has to be so concerned that a PARENT cannot supervise their child well enough or know the difference between a toy for a young child vs. for an older child well enough that the government has to step in and make any demands on such a thing. Unfortunately, I remember when a Chase bank here in Cincinnati stopped giving out lollipops because they got sued when a child choked on one. It could be the fact that a lot of people want to blame everyone else for things that “happen to them” and immediately sue! Get a life and a clue. These are wonderful chocolates and I wish they were more easily available for my son to enjoy like I did when out of this country. It is a shame about the cereals too. I do not actually buy sugary cereals for my son, unless fruity cheerios counts, but I do remember them as a kid. Now, you have to buy 10 boxes to pay for a toy that you mail away for! :(

    Enjoy your trips overseas. I wish everyone could experience the different cultures. Fantastic.

  • http:/whatscookingcincinnati.blogspot.com Christina Baita

    I tried to Google kinder eggs in the USA for you guys to see if I could find some and ran across this. The first post is what I thought you may find particularly interesting if not infuriating! Something to write about if you like.

    http://blogs.consumerreports.org/safety/2008/03/kinder-eggs.html

    Once again enjoy your trips out of this country (I love the USA so please do not get me wrong but some of it drives me mad)

Previous post:

Next post: