Food trucks are great, but what do you do with them in the winter?

I’m definitely a fan of food trucks– what’s not to like about good food served just about anywhere? With the new ordinances in Cincinnati, food trucks are only going to multiply, since they have some guaranteed places to sell their wares.

But, I’m sure you’ve thought of this– I know I have– what about the winter? It gets cold here in Cincinnati, and as much as I love a Cafe de Wheels burger, I don’t know that I want to wait outside in the cold, and then eat it in the cold.

Orchard Media Group (OMG for short. Not kidding.) is in the development stages of creating a food igloo– a place where customers can go inside and eat their food truck finds.  It was created by Micah Paldino, owner of PB&J, a public relations firm and creative director of OMG.  “While working with my current clients Tom Acito of Café de Wheels and Dave Neal of Senor Roys Taco Patrol, I realized that winter really is an issue for these food vendors, what better way than to create a pop-up igloo that serves the purpose of a mobile restaurant and could in turn get some great attention for the city of Cincinnati,” said Paldino.

Right now they’re in development– creating a business plan, coming up with designs– and they’re hoping to pitch their idea to corporations for sponsorship in August.



19 thoughts on “Food trucks are great, but what do you do with them in the winter?”

  • Bah! Kids today!

    Back in the day (in college (Miami University ‘92.5)), we had Chuck’s. This was a farmer who would server hamburgers, fries, and other goodies out of a truck parked Uptown, between like 11-2. He had quite the following.

    His solution for the colder months: he set up a heater for his patrons–a big blast thing. Of course, on one occasion, it did cause a fire, requiring him to replace his trailer.

  • I’ve eaten from food trucks in the winter, even if it’s just to wait (yes, in the cold) and take my lunch back to my office.

    I think I’d have to see this igloo and before I can say I’d go inside.

  • I definitely see the idea of just getting some propane heaters, however this food igloo will hopefully be a vehicle to get some amazing press attention for Cincinnati. I mean food truck igloo? Have you ever heard that phrase of words all used in the same sentence?

  • Being a Portland transplant… we certainly had food trucks all winter. (although not the severity of winter that you have here). We would just grab and go…. rather than hang out. It worked well.

  • Two points:
    1. I agree with Evan-use propane heaters. These are popular in California for outdoor dining spaces. Of course, they consider “cold” to be less than 50 degrees. A canopy supplied by each vendor with heaters would work.
    2. You mean to tell me that you have never eaten a cheese steak at Geno’s in Philly? People wait in line all year round at Geno’s winbdow. I believe they have a canopy.
    If there is a compelling reason-i.e good food- to stand in line people will stand in line no matter how cold the weather.

    • I’ve eaten at Geno’s– in the winter– and you’re right. I think this might be for uniqueness’ sake, not necessarily for practicality.

  • Well I think Food Trucks work in the winter in other big cities like Portland, New York, and Chicago without the use of an igloo however they could use the Tower Place Mall and open the big doors to let the trucks in then they would have a warm place for the winter.

  • I patronized Cafe de Wheels earlier this year when it was still pretty damn cold out. It wasn’t that bad to wait and you just bring your food back to the office. Even better is to e-mail or text your order in ahead of time.

  • Yes, how do all those east coast cities with year round food trucks bare it? Cincinnati always seems to not understand how other cities operate.

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