Review: Yum! Gourmet Cupcakes and More

UntitledI think cupcakes are here to stay.  Everyone’s been saying that macarons are the next cupcake, but I’m not finding dedicated macaron shops in Cincinnati, while cupcake shops are still popping up all over (and they’re not dying out in other major cities either– there was a line at Sprinkles in LA when I drove by, and I hear that Magnolia Bakery is still going strong in New York).  Yum! is the latest addition to the Cincinnati cupcake community.

UntitledYum! Cupcakery, in a tiny storefront around the corner from Oakley Square, sells cupcakes, cake pops and cupcake “ice cream cones”. Let’s face it: cupcakes are a dime a dozen (okay, more like $20 a dozen on up) so it takes a little bit of creativity to impress me, as well as the proper cake-to-frosting ratio (more frosting than cake, please).

Yum! is a really big storefront with sparse product.  On a Saturday afternoon, they had about a dozen cupcakes, total, in just a couple of flavors.  We picked three flavors: Hot Fudge, Double Chocolate and Blackberry.  The Hot Fudge was the best, topped with a cherry and filled with marshmallow cream.  I’m not convinced the marshmallow cream was homemade, but it wasn’t bad and the entire presentation was impressive.  The Blackberry (which I rescued from a tray that said “Day Old, $1”) was good– the frosting had nice blackberry flavor, and the cake didn’t suffer from day-old dryness.  The chocolate was OK– not a super-rich chocolate, more of a milk chocolate.

I hear they sell out often, but that even if you get there first thing, there aren’t many to choose from.  I suppose that this is the chicken-or-egg syndrome:  if you bake too many and they don’t sell, your margin goes down.  If you bake too few, people are unhappy that they don’t have choice, and then don’t come back.  There’s a happy medium somewhere, and I hope that owner Peggy Bailey figures out that happy medium, as the biggest complaint I have– and that I’ve heard– is the lack of variety compared to other cupcake shops in town like Sugar and Abby Girl.

The prices are pretty good: $1 for the day-old cupcakes, $2 for fresh.  If you’re in the neighborhood, try them out.

Yum! Gourmet Cupcakes and More on Urbanspoon

14 thoughts on “Review: Yum! Gourmet Cupcakes and More”

  • I tried to go there when they first opened up and although they were supposed to be open at the time I pulled in the drive (of course I saw this on Yelp I do believe, which could have been wrong.
    I think it was about 5:45 one day during the week. I thought they were still open and I saw someone sweeping inside and cupcakes in the case, but the door was locked.
    The person quickly swept their way to the back and never even acknowledge my puppy dog face at the door.
    Since then, I have never tried to go back.
    It is sad, because I do love my cupcakes!!!
    So far, Abby Girl Sweets is the best in the city. In my opinion and always has plenty to go around!!!

  • ” Everyone’s been saying that macarons are the next cupcake, but I’m not finding dedicated macaron shops in Cincinnati”

    Cincinnati is rather slow and behind when it comes to grasping on to popular food trends of other cities.

    • Oh, I am more than aware of this, but that’s changing.  I don’t think that there will ever be dedicated macaron shops here for one reason: humidity.  

      • Columbus is home to a patisserie that has some of the best macarons I have ever had.  I bake them at home and work fairfield frequently. The humidity is not a factor.

        • I know Pistacia Vera– they’re very good.  My question, though, is how they hold up after a day or so in the summer.  They seem to get kind of chewy, in my experience.  That, and even in places like New York, the places that carry macarons carry other things as well, much like Frieda’s and Taste of Belgium carry other things.  Even Laduree and Pierre Herme in Paris make other things besides macarons. I just don’t foresee stores having *exclusively* macarons, even in big cities. 

  • I think they do a lot of special orders, though. I stopped one day and inquired about birthday party cupcakes, and they seemed to have a lot more to offer than what is on display. I think that probably makes more sense in the neighborhood- more families, less drop-in traffic than downtown.

  • Lynn Rossetto Kasper said that doughnuts were the new cupcakes, but that was last year, so does that mean they are this year’s macaroons? Regardless, those cupcakes look pretty good. Whatever food trend is it, I’ll have to check it out.

  • Wish I’d found this blog earlier. Some really
    great posts.Very interesting. I hadn’t thought of some of these things before.

  • the baker at this place is not very good always the same flavors and dry and i will agree with stacey they do seem like a cake mix cupcake.

Leave a Reply